26 Oct Vertical Cinema… what’s next?
Is this the cinema of the future? The near future..!?
TikTok for Business has launched big screen video marketing opportunities to content producers typically content with the “tiny” screen.
Pitched as “Out Of Phone”, this new “Out Of Home” (OOH) model would enable sofa-bound content creators to broadcast TikToks on large outdoor screens, kiosks and even the screen of all screens, the silver screen of cinema.
If successful, how long before the movie theatre is tipped on its side for the vertical viewing experience?
The cinematic full-circle of “newsreels” to “Instagram reels” in less than 100 years.
Apple already have “The Stuntman” (2020), a vertical mini-movie shot on iPhone by “La La Land” writer/director Damien Chazelle.
So what’s the next logical step?
Next month I’m on a panel at PÖFF – Northern Europes A-lane film festival – to discuss whether our social savvy young people have any interest in getting behind the camera of big movie productions…
I doubt today’s teenagers, raised (by you and me) on the instant gratification of on-demand streaming, could give a King Kong about the legacy of cinema…
So I have a question for you… and especially your kids:
• Is this new world of mobile content creation enabling or disabling an interest in feature films and documentaries?
• Are young people’s media employment aspirations Zuckerberg or Spielberg?
• Are young people willing to sacrifice cinema for social swiping?
I would love to hear from them (via you) and take their feedback to Estonia in mid November.
Please comment below or DM me with your findings.
Finally, if they take our cinemas, what’s next..?
You can see my suggestions above…
Send me YOUR ideas and I’ll A.I. the ones that tickle me the most.
Images created in Dall.E 3 with reference to Stanley Kubrick’s “2001: A Space Odessy” (1968) and The Who’s “Who’s Next” (1971).