22 May Wellderly – collaborative participation
My wife is currently studying on the Design for Services Masters programme at Duncan of Jordanstone College of Art and Design (Dundee University). Along with two colleagues from the course she has been working on a submission for the Young Innovators Challenge (YIC) – entitled Wellderly.
“The Young Innovators Challenge returns with a new focus on social innovation. This is a great opportunity to develop ideas and new ways of tackling real issues that can make a difference in Scotland and beyond.” Scottish Institute for Enterprise website
Above: The stage is set. The whole film was captured and edited on an iPad with the models set out on a ‘lazy-susan’ to reduce the need for moving the camera.
My involvement was purely digital – in that I helped create the movie. The script and models were all Keerthana, Jenni and Moyra. I took the pieces and the audio and put them into what you see below. We were tight for time which meant about three hours preparing the various elements and then four hours the following evening to animate the 90 second film – submitting in time for the midnight deadline with (literally) seconds to spare!
I hope you like…
I would consider this a prototype. At some point in the future I would hope to tidy it up a little – maybe add some sound effects – but I’m pleased to say that Moyra, Jenni and Keerthana have been announced amongst the finalists for YIC 2014, so, along with a very good idea, our little film did the job.
Above: Timing is everything – key points in the audio are mapped to two, three, second chunks which allowed me to work out how many frames I needed to capture for each segment.
Incidentally, in reference to my previous post on ‘social innovation’, the Scottish Institute for Enterprise (who organise YIC) offer their own interpretation of social innovation as “Social innovation is an emerging global phenomenon that brings together enterprising and entrepreneurial thinking with creative innovative skills to deliver solutions with a social impact. Done well, it changes people’s lives and communities for the better.” – again, it’s quite broad, but worth a read I thought.
Please let us know what you think of Wellderly by leaving a comment here or by contacting Moy, Keerthana or Jenni.