Wellderly – collaborative participation

Wellderly – collaborative participation

wellderly figures
My wife is currently studying on the Design for Services Masters programme at Duncan of Jordanstone College of Art and Design (Dundee University). Along with two colleagues from the course she has been working on a submission for the Young Innovators Challenge (YIC) – entitled Wellderly.

“The Young Innovators Challenge returns with a new focus on social innovation. This is a great opportunity to develop ideas and new ways of tackling real issues that can make a difference in Scotland and beyond.” Scottish Institute for Enterprise website

wellderly set
Above: The stage is set. The whole film was captured and edited on an iPad with the models set out on a ‘lazy-susan’ to reduce the need for moving the camera. 
My involvement was purely digital – in that I helped create the movie. The script and models were all Keerthana, Jenni and Moyra. I took the pieces and the audio and put them into what you see below. We were tight for time which meant about three hours preparing the various elements and then four hours the following evening to animate the 90 second film – submitting in time for the midnight deadline with (literally) seconds to spare!
wellderly animation stuff
I hope you like…
[youtube https://www.youtube.com/watch?v=GwI3SywHTX4&w=584&h=329]
I would consider this a prototype. At some point in the future I would hope to tidy it up a little – maybe add some sound effects – but I’m pleased to say that Moyra, Jenni and Keerthana have been announced amongst the finalists for YIC 2014, so, along with a very good idea, our little film did the job.
wellderly timing sheets
Above: Timing is everything – key points in the audio are mapped to two, three, second chunks which allowed me to work out how many frames I needed to capture for each segment.
Incidentally, in reference to my previous post on ‘social innovation’, the Scottish Institute for Enterprise (who organise YIC) offer their own interpretation of social innovation as “Social innovation is an emerging global phenomenon that brings together enterprising and entrepreneurial thinking with creative innovative skills to deliver solutions with a social impact. Done well, it changes people’s lives and communities for the better.” – again, it’s quite broad, but worth a read I thought.
wellderly title
Please let us know what you think of Wellderly by leaving a comment here or by contacting  Moy, Keerthana or Jenni.

1 Comment
  • servicejunkie
    Posted at 09:00h, 24 May Reply

    Thanks for sharing and good to see Service Design students are applying their design thinking to create social value!
    I once applied for a job at Duncan of Jordanstone College of Art and Design when I was teaching product design 3rd years at Central Saint Martins, London. The application was unsuccessful due to “insufficient experience in academic research” which, as a design practitioner, was not altogether surprising, their loss in my view!
    I mentored on #GSJBristol this year and one service design team made this https://www.youtube.com/watch?v=vrmE7isVFYA which was a soundless low-fidelity prototype produced collaboratively by everyone who worked together for the jam, but didn’t know each other previously.
    They added the soundtrack ‘live’ in the presentation!
    What impressed me was that the animated movie to explain the idea was made entirely using an App called Jittergram for iPhone. It has a rather cleaver feature for animation which is to display a ‘ghost’ of the previous frame so you can position the next frame accordingly.

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