Storytelling
Storytelling Workshop – Craft Powerful Stories That Connect, Engage and Influence
From campfires to Netflix, the delivery format has changed, our need for stories hasn’t. This practical storytelling workshop explores why the same narrative patterns still resonate today, and how you can use them to create content that truly connects with your audience.
Designed for communicators, marketers, educators, and content creators, this workshop breaks down the essential building blocks of effective storytelling: structure, character, conflict, and meaning. You’ll learn how timeless principles — seen in everything from “Beowulf” to modern cinema — can be applied to today’s formats, from short-form social media videos to reports, presentations, podcasts, and documentaries.
Rather than offering a “one-size-fits-all” formula, the workshop equips you with a flexible toolkit. You’ll explore storytelling frameworks, archetypes, and narrative techniques that help shape clear, engaging messages — while still leaving room for your own voice and creativity. The focus is on practical application: how to identify the story within your work, structure it effectively, and deliver it with impact across different platforms and audiences.
The workshop is led by Jon Gill, an award-winning filmmaker, multidisciplinary designer, and international speaker with over 30 years’ experience in storytelling, communications, and content creation. Jon has delivered workshops and talks across the UK and Europe for organisations including Scottish Enterprise, The Open University, and Macmillan Cancer Support. His filmmaking work has received international recognition, combining strong narrative craft with modern production techniques.
Whether you’re creating video content, writing marketing campaigns, developing internal communications, or producing social media storytelling, this workshop will help you communicate with clarity, confidence, and creativity.
Bespoke sessions are available—tailored to your organisation, team, or audience.